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Case Studies
  • Software
  • Nordics
  • Search, landing pages

Billwerk got 30% more leads on about the same budget

Billwerk sells subscription billing software. We moved the account to exact match on the searches with the clearest intent, then reworked the landing pages with their marketing team. Leads grew 30% and each lead cost 25% less.

+30%Leads

Three people from the Billwerk team talk through a plan at a glass wall.

+30%

Leads

+60%

Conversion rate

-25%

Cost per lead

What we changed

The searches with intent first, then the pages they land on

  1. Exact match. The account moved to exact match on the searches with the clearest buying intent.

  2. The landing pages. Landing pages reworked together with their marketing team.

In their words

What Anne says

Through our collaboration on Google Ads, Waseem has been a great sparring partner for our content and landing pages. It is always nice to have feedback from someone who is truly engaged in our content and goals. I can definitely recommend having Waseem on board when the whole marketing team starts getting creative!

Anne PapeAnne PapeHead of Marketing Nordic, Billwerk
Next case: Jaco Shoes

Real accounts, real owners, and the one number that moved in each of them.

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What does a new customer actually cost you?

Most accounts can only answer with form fills. We wire the tracking so the answer comes back in paying customers.

“They have helped grow our lead pipeline by over 200%.”

Jakob BjørnFounder & CEO, Nemovo

“Their work significantly increased our customer base, to the point where we had to upgrade our booking system and even raise our prices.”

Simi RajaOwner & CEO, Just Beauty

“Waseem was great at taking charge, thinking constructively and creatively, and ensured that we worked in small sprints until a solution was found.”

Christine DissingHead of Digital, Carpe Diem Beds