Google says your ads made the revenue. Does the backend agree?

Usually yes, with edges on it. Performance Max reaches inventory and placements standard Shopping cannot, and on many catalogs it is the strongest campaign in the account. The trouble is that an unfenced campaign absorbs your brand traffic, reports the resulting revenue as its own, and leaves you almost nothing to steer with. We exclude brand, split by product group or margin tier, run feed only where the asset mix is hurting, and keep standard Shopping wherever control still beats reach. The right answer is per catalog, and the teardown will show you which of your products belong where.

Because a blended figure is an average, and averages hide the two campaigns funding the other eight. Split brand out and the picture usually shifts: brand returns something enormous, because those customers were already coming, while generic Shopping sits somewhere near break even. Brand still deserves its budget and its defense against competitors bidding on your name. It should simply stop being the reason the whole account looks healthy. We report brand, generic, and Shopping separately so you can see where incremental revenue actually comes from.

It matters more than almost anything else in the account. A disapproved product cannot serve at all, and a product with a missing identifier or a title that reads like a warehouse label will lose auctions it should be winning. In most audits we run, the feed is the cheapest fix available and the one nobody has touched in a year. We clear disapprovals, rebuild titles around real search language, fill in identifiers, and add custom labels so bidding can treat a high margin product differently from a thin one.

It gets planned before it arrives. Peak weeks are decided by budget headroom and inventory, so the work happens in September rather than on the Friday morning. We agree the ceiling in advance, raise daily caps as demand climbs instead of after the fact, protect the bestsellers that will still be in stock, and pull spend off products heading for a sellout. Our software watches pacing daily through the peak, so nothing goes dark on the highest revenue day of the year.

Shopify, WooCommerce, Magento, and custom builds are all workable, because the job happens in the ads account, the feed, and the tracking layer rather than inside your store admin. What matters is whether we can get a clean product feed out and clean revenue data back. If your platform makes either of those hard, we tell you what to fix first and what it will cost you until it is fixed, and we say it before you sign anything.

A flat monthly management fee, agreed in the proposal once we have seen your account, your feed, and your markets. Your ad budget is billed by Google directly to your own card, in your own account, and we never mark up media. We do not take a percentage of spend, because that rewards an agency for spending more rather than for protecting margin. There is no long commitment.

Yes. Your Google Ads account, your Merchant Center, your feed rules, your tracking, and any landing pages we build are yours. We work inside your accounts rather than hiding campaigns in an agency shell, and if we ever part ways you keep everything, including the feed work that took the longest. We earn the relationship each month, which is how it should work.