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Our take on AI

AI does the reading. People do the deciding.

We are glad to use AI, and we are honest about where it belongs. It is very good at reading everything, catching what changed, and never getting bored of the checks. It is not the thing that should be deciding your bids on thin data or writing a claim your customer will read. We built our layer to do the first job so our people can do the second.

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The AI layer

Every account runs better with AI supporting us

Totem OS is the software layer we run on every account we manage.

It checks tracking, pacing, and ad disapprovals around the clock and triages the search terms worth reading.

Our specialists can spend more time on strategy, analysis and judgment.

  • Health checks 24/7
  • Budget pacing alarms
  • Search term triage
  • Weekly account cards

We do not let AI make decisions or changes on your account. Our in house trained AI helps us keep track of and analyze data.

What our AI actually does

What we automate

  • Weekly account health checks across every account, so a broken conversion tag or a disapproved ad is caught in days, not at the next monthly review.

  • Budget pacing alarms that flag when a campaign is on track to overspend or underspend before the month runs out.

  • Search term triage queues that surface the terms most worth a human decision, so weekly cleanup starts from a ranked list rather than a raw dump.

  • Anomaly flags on cost per lead, return on ad spend, conversion rate, and spend, so a sudden change gets a human's eyes the same week.

  • First drafts of the monthly report numbers, so the operator spends their time on the read rather than the arithmetic.

What stays human

What stays with a person

  • Strategy. How the account is structured, which services, products and cities to prioritize, and when to rebuild versus repair.

  • Bids on thin data. Early campaigns with little signal are exactly where automated bidding goes wrong, so a senior operator holds the wheel until the data is trustworthy.

  • Ad policy calls. What can be claimed, which images are allowed, and how to keep a regulated account live takes judgment that no script can be trusted with.

  • Anything a customer sees. Ad copy and landing page claims are written and checked by a person, every time.

  • The client relationship. The calls, the honest bad news conversations, and the decisions that carry your money are ours to own.

The honest line

Real tooling we can show you

Our AI layer is built in house on the same tooling we run for every account. It is not a third party dashboard with a new label, and it is not a claim we make to look modern. It exists because a small senior team that watches accounts closely will still miss things a machine never tires of checking, and closing that gap makes the human judgment sharper. We are happy to show you how it works on a call. If an agency tells you their AI runs your account, ask them who decides the bids when the data is thin. If the honest answer is the machine, walk carefully.

Checks, pacing, triage, and drafts feed an AI layer, which flags and queues work for a senior operator who owns strategy, bids, policy, and customer facing copy.

The machine surfaces the work. The person makes the call.

Want to see the tooling and meet the person who would run your account?