Your dental ads generate inquiries. How many become a consultation that shows up?

Because your homepage is built to represent the whole practice, and a patient searching for TMJ treatment or Invisalign is deciding on one thing. A page that lists twenty services buries the answer they came for and makes them work to book. A dedicated treatment page puts the doctor, the outcomes, and the booking step for that treatment front and center, which is why it converts far more of the paid traffic. For a Dubai clinic we built individual pages for TMJ, Invisalign, metal braces, and kids' braces, each tracked on its own, and the high value campaigns performed accordingly.

We wire the whole chain. Video engagement on the landing page, WhatsApp click to chat, and phone clicks all feed Google Ads conversions, and where the clinic can share booking data we tie the inquiry to the actual consultation. That means the account optimizes toward booked cases rather than page views or form starts. On the Dubai clinic we could see how far a patient watched a treatment explainer before inquiring, which told us which proof was doing the convincing and let us improve the pages deliberately.

It should, and most do not. We split Search by treatment so a high value implant or orthodontics search is bid separately from a low value or price shopper query, and we keep "cheap" and "free" terms out with negatives. Where you can share case value, we feed it back so bidding chases the cases that actually pay. When a campaign produces clicks without consultations, as an orthodontics campaign did on the Dubai account, we flag it for restructure instead of letting it quietly drain budget.

A flat monthly management fee, with no percentage of your ad spend. A percentage model gives an agency a reason to grow your budget rather than your bookings, and for a dental clinic that is the wrong incentive. With a flat fee, all of your media budget goes to buying consultations. There is no long commitment. We set the fee in the proposal once we have seen your account, your markets, and the landing pages involved, and the proposal comes with a plain English audit of your current setup that you keep either way.

Yes, this is part of the job. Dental advertising runs into restrictions on outcome claims and imagery, and a disapproval on your implant or Invisalign campaign in a busy month is lost revenue. We write copy and build pages that stay inside policy while still making the case for the treatment, and we structure the account so a single disapproval does not take a full campaign offline. Keeping your ads live through your peak weeks is worth real money, and we treat it as core work rather than an afterthought.

Tracking improvements can show useful signal within the first weeks, because we are fixing what the account can measure. On the Dubai clinic the cost per acquisition improved from 386 to 267 AED week over week as the tracking matured and the campaigns settled. Structural gains build over the first two to three months as the rebuilt Search and clean conversion data give the bidding something honest to learn from. We would rather commit to an honest timeline than promise an overnight number that no careful operator can stand behind.

Yes. Your Google Ads account, your tracking, and your landing pages are yours. We build inside your account rather than hiding your campaigns in an agency shell, and if we ever part ways you keep everything. We think that is the only fair way to run a clinic account, and it keeps us honest, because we earn the relationship each month rather than trapping you inside a contract or holding your data.