Self serve, live in 60+ countries
OpenAI's self serve ChatGPT Ads Manager is open to businesses in more than 60 countries. Any advertiser can set up and run campaigns directly, the way Google Ads and Meta work.
ChatGPT Ads Early mover
Your next client is already asking ChatGPT. Will you be the answer?
OpenAI opened ChatGPT advertising to self serve buyers in May 2026, and it is now open in more than 60 countries. The window is open early, while the auction is still thin and the first slots are cheap. We run it with real numbers behind us.
On a New York law firm account built and run by the senior specialist who runs Totem accounts, a tracked lead from ChatGPT cost 96.92 USD against 248 USD from Google Search over the same two months.
Why now
The quiet window is open
Every new ad platform has a quiet window at the start, when demand for the slots is low and the cost of a click is set by how few advertisers have shown up rather than how many. That window closes as the auction fills. ChatGPT Ads is in that window now. Getting in early means learning the platform before it gets expensive, with numbers behind every decision.
No minimum spend
There is no floor to get started. A business can open an account and run a small, controlled test budget without committing to a large monthly spend up front.
Cost per click around 3 to 5 USD
Early cost per click runs roughly 3 to 5 USD, and the paired New York law account averaged 2.80 USD over June and July 2026. That will move as more advertisers join the auction, which is the whole argument for testing while it is still early.
Open to advertisers in
- United States
- United Kingdom
- United Arab Emirates
- Saudi Arabia
- Qatar
- Kuwait
- Bahrain
- Oman
- All 27 EU countries
- Canada
- Australia
- Japan
- South Korea
- 24 more
How we run it
A test built on infrastructure you already have
01
Reuse the Google Ads foundation
We do not start from zero. The service and category landing pages, the call and chat tracking, and the lead level and order level conversion setup we build for Google Ads are the same foundation a ChatGPT Ads test runs on. If we already manage your Search, most of the plumbing is in place.
02
Wire the pixel and conversions API
We install the ChatGPT tracking pixel and connect the conversions API so an inquiry, a lead, or an order with its real value is measured server side, the same way we track everything else. A test you cannot measure is a donation, so measurement goes in before any spend does.
03
Start small and controlled
With no minimum spend, we open with a deliberately small test budget on your most relevant services. The point of the first weeks is to learn how the platform behaves for your business, at real cost, before deciding whether it earns more budget.
04
Move to CPA bidding when it is ready
As cost per action bidding rolls out, we shift the account from paying for clicks toward paying for leads, using the conversion signal we wired in on day one. Until then we manage it by hand and read the numbers closely.
The stack
The platforms and tracking we wire a ChatGPT Ads test into, alongside your existing setup.
How it works
High consideration services are where this channel bites first
People describe their hardest decisions to ChatGPT: the accident they were just in, the furnace that died overnight, the product they have been comparing across six tabs, the treatment they have researched for months. Lead generation and ecommerce live on those conversations. A law firm, a contractor, an online store, or a clinic appearing inside a genuinely relevant answer is not interrupting anyone. It is meeting a question that is already in motion, at the moment intent is highest.
The economics sharpen the argument. In legal, a Google click cost 41.23 USD on the New York account published on this site, so a 2.80 USD ChatGPT click can convert at a sixth of the rate and still win by a wide margin. Health and beauty sit among the categories OpenAI has named as early strengths, and legal is where the first real numbers came from. This is the same intent first logic we run on Search, applied to a new surface before it crowds.
First results are in
The paired law account: leads at 61% below Google
A New York law firm ran Google Ads and ChatGPT Ads side by side from June 1 to July 31, 2026, with the same tracking behind both. The ChatGPT campaigns were built and run by the senior specialist who runs Totem accounts.
June 1 to July 31, 2026
Two channels, one account, the same window
| Metric | Google Ads | ChatGPT Ads |
|---|---|---|
| Spend | 67,000 USD | 9,982 USD |
| Leads | 270 | 103 |
| Cost per lead | 248 USD | 96.92 USD |
| Average cost per click | 41.23 USD | 2.80 USD |
| Click to lead rate | 16.63% | 2.89% |
| Leads per 10,000 USD | 40 | 103 |
The firm is now scaling ChatGPT Ads to 15,000 USD a month.
The math
Cheaper clicks did the work
Clicks from ChatGPT converted to leads at 2.89%, while Google Search converted at 16.63%. A person clicking a Search ad for a lawyer is often ready to pick one. A person asking ChatGPT about their situation is earlier in the decision, so the traffic converts less often.
The price of the click absorbs all of that and more. At 2.80 USD, a ChatGPT click on this account cost 93% less than the 41.23 USD paid on Google. Even converting at roughly a sixth of the Search rate, every 10,000 USD of budget produced 103 leads from ChatGPT and 40 from Google. The arithmetic is not close.
Leads per 10,000 USD
ChatGPT Ads103
Google Ads40
- Average cost per click
- 2.80 vs 41.23 USD
- Click to lead rate
- 2.89% vs 16.63%
How we start
A small test, measured from day one
We bring the early mover playbook and the first real numbers, wire the tracking, run a small and measured test, and report exactly what your money bought in plain language. If the numbers do not justify more spend, we will tell you to hold and put the budget back where it works. Moving early means learning the platform on a small budget before it gets expensive.
What we promise
- The early mover playbook
- Proper tracking from day one
- A small and measured test
- A plain English report of exactly what your budget bought
If it does not earn more spend, we will tell you to hold and put the money back where it works.
Let's talk
Let's look at your marketing together.
Common questions
ChatGPT Ads questions owners ask
01Is ChatGPT Ads actually real, or is this hype?
It is real. OpenAI opened a self serve ChatGPT Ads Manager in May 2026, with a tracking pixel and a conversions API already live and cost per action bidding rolling out. Self serve is now open in more than 60 countries, including the US, the UK, the EU, the UAE and Saudi Arabia.
The first account results are in too. On a paired New York law account built and run by the senior specialist who runs Totem accounts, ChatGPT produced leads at 96.92 USD against 248 USD from Search on the same account over the same window.
02Why test now instead of waiting for more results?
Because the cost of a click on a new platform is lowest when the fewest advertisers have arrived, and it climbs as the auction fills. Early cost per click runs roughly 3 to 5 USD today, and the paired New York law account averaged 2.80 USD over June and July 2026, in a category where Google charged 41.23 USD for the same visitor.
Health and beauty also sit among the categories OpenAI has named as early strengths, which is where our clinics work meets the same window. Waiting until there are published benchmarks means arriving after the cheap window has closed. A test now runs on a small budget you control.
03How much do we need to spend to test it?
There is no minimum spend on the platform, so you can start small. We open with a deliberately modest test budget aimed at your most relevant services, learn how it behaves for you at real cost, and only widen it if the numbers justify more.
The first weeks are about learning the platform, and you are never committing a large budget to something the data has not yet earned.
04Can you actually track whether it produces real leads?
Yes, and it is the first thing we set up. The platform has a tracking pixel and a conversions API, so we can measure inquiries and leads server side rather than guessing from clicks.
We connect it to the same lead level tracking we wire into your Google Ads account, which means a ChatGPT click can be followed through to a signed case, a booked job, or an order with its real value attached. A test you cannot measure is not a test we would run.
05What results can you promise?
Nobody can promise results on a platform this new. What we can show you is a real result: a paired New York law account, built and run by the senior specialist who runs Totem accounts, produced leads at 96.92 USD against 248 USD from Google Search over the same two months.
Google converted its clicks better, 16.63% against 2.89%, and ChatGPT still won on cost per lead because the click cost 2.80 USD instead of 41.23 USD.
What we promise is the early mover playbook, proper tracking from day one, a small and measured test, and a plain English report of exactly what your budget bought. If it does not earn more spend, we will tell you to hold and put the money back where it works.
06Do we need to be running Google Ads with you already?
It helps but it is not required. The landing pages, the call and chat tracking, and the lead level conversion setup we build for Google Ads are the same foundation a ChatGPT Ads test runs on, so if we already manage your Search most of the groundwork is done.
If we do not, we build that foundation first, because a paid test on top of broken measurement wastes the budget and teaches you nothing.
07Is ChatGPT Ads open in our country?
Self serve opened in the US in May 2026 and is now open in more than 60 countries, including the UK, the whole EU, the UAE, Saudi Arabia, Qatar and Kuwait.
If your country is not on OpenAI's list yet, we tell you the day it opens. We will not set up a campaign that cannot reach your customers.
Test ChatGPT Ads while the slots are still cheap, on a budget you control.
We wire the tracking, run a small measured test, and report what it bought in plain English.
Loading the calendar
30 minutes on Google Meet with the specialist who would run your account.
