Services
Google Ads for lead generation
We manage Google Ads for businesses that win customers through calls, forms and bookings, such as law firms, home services and clinics. Search built by service and city, landing pages built to convert, and tracking that follows every inquiry to the signed case or the booked job.
Selling online? See Google Ads for ecommerce
+208%
Leads after we tracked every call and form
Nemovo, Copenhagen
76%
Top treatment inquiry to booking
Aesthetics studio, client's own backend
27.7 AED
Cost per booked appointment, down from 32.1
Aesthetics group
2
Offices: Copenhagen, Dubai
A cheap click that never closes is more expensive than a costlier inquiry that turns into work. On the aesthetics group we manage, the cost per booked appointment fell to 27.7 AED even as we paid more attention to each click, because more of those clicks became customers. Cost per click is a number for the agency. Cost per signed case or booked job is a number for the owner.
The gap
Most accounts are set to optimize for clicks, or for a soft conversion like a page view or a form start. The account looks busy and the reports look full, but the number the owner cares about, the cases signed, the jobs booked, and the appointments kept, is invisible inside Google. So the machine bids toward whatever is cheap and plentiful, which is rarely the person ready to spend.
The fix is not a clever bid strategy on top of a broken signal. It is repairing what the account measures first, then letting the bidding chase real outcomes. We wire calls, forms, chats, and the booking system into the account, feed the outcomes and their value back in, and only then scale.
Get the signal right and the same budget starts buying better customers.
The mechanism
01
We go through every campaign, keyword, location setting, and conversion action you already have and map where the money goes. We look at what is counted as a conversion, whether calls and chats are tracked at all, and which searches are quietly draining budget. You get this read in plain English whether or not you hire us.
Excellent audit. Gave us a clear and detailed perspective at where everything is and what's causing the leak in our pipeline. We were able to optimize and fix the issues immediately. Highly suggest working with Waseem and his team!
Ahmed MesallatiHead of Brand & Demand, Lucidya02
Before we touch bids, we fix measurement. That means conversion tracking for each service, call and chat tracking, and where possible offline conversion import from your CRM or booking system, so a won customer or a booked job counts more than a form start. Bidding is only as smart as the signal underneath it.
03
We rebuild Search around service and city, write ad copy per service, tighten match types, and add negative keywords to keep price shoppers and job seekers out. Each campaign is mapped to the cities you actually serve, and we cut the clicks from outside that area. Where they fit the business we add call assets and Local Services Ads. Every campaign points at a page about the thing that was searched.
04
Once the signal is clean we scale deliberately. Weekly search term cleanup, budget paced to demand and season, and bids tuned to what a customer is worth. We never push budget onto a campaign before it has produced enough real outcomes to trust the data.
Our take on AI
Our in house layer runs the weekly account health checks, flags budget that is pacing wrong, and queues search terms and anomalies for a person to judge. The moves that carry money stay with a senior operator who owns your account. It is real tooling we run on every account we manage.
Our full position on AILet's talk
Capabilities
01
Campaigns structured by service and by city, with match types and negatives kept tight. This is where intent lives. Someone searching your exact service in your city is the visitor worth the most, and the structure makes sure they are bid on accordingly.
02
In many service businesses the lead is a phone call, and an account that only counts form fills is optimizing on a fraction of reality. We track every paid call with its source and outcome, recorded where permitted, which also shows how many calls went unanswered and what they cost. Where the phone is the goal, your ads carry a call button with your number.
03
Local Services Ads carry the Google Screened or Google Guaranteed badge, sit above the normal results, and charge per lead, which often makes them the cheapest inquiry channel for the businesses that qualify. We handle verification, dispute junk leads, and track those leads next to Search as one cost per signed case or booked job.
04
Every week we read the real search terms and cut the ones that will never turn into work, from "free" and "cheap" and "jobs" to research queries and wrong city clicks. This is unglamorous and it is where a large share of wasted spend is recovered. The list only gets sharper over time.
05
Demand moves with the season, with the weather, and with the calendar in every market we work in. We pace budget to that rhythm instead of spending flat and running out halfway through the month. When a campaign proves it produces work, we widen it. When it stalls, we hold.
06
A monthly report in plain language that leads with leads, customers won and revenue rather than a wall of vanity metrics. You should be able to see what your money bought in under a minute. Our AI layer drafts the numbers, a human writes the read.
Measurement
This is the part most agencies skip, and it is the part that decides whether your budget finds customers. Here is the chain we wire into every account.
Outcome value returns to the account
When all five are connected, Google bids toward the searches that end in real work. When the chain breaks at step three, which is where most accounts break, the machine is guessing.
The platforms and tracking we work in
Working with Waseem and his team has been a game changer for us. They've helped grow our lead pipeline by over 200%. He also set up advanced tracking, making it easier for us to see what works from Google Ads. Additionally, he implemented a smart CRM solution that has saved us a lot of time and money. I highly recommend working with Waseem. If you're looking for someone reliable and skilled who truly cares about your success, you won't be disappointed!
Jakob BjørnFounder and CEO, NemovoMedspa & aesthetics · UAE + KSA
An aesthetics studio across the UAE and Saudi Arabia went from 6,972 to 10,502 confirmed bookings in six months, with the cost per booking falling from 32.1 to 27.7 AED.
Moving and renovation · Copenhagen
Every call and form tracked from the ad to the lead, and a CRM so every lead got an answer. Leads grew 208% while each lead cost 42% less.
+208%Leads
Read the caseDentalDate · TMJ & orthodontics · Dubai
Two tracked landing sites and per treatment campaigns for DentalDate's high consideration consultations, with the cost of a booking falling week over week.
-31%Cost per acquisition
Read the caseHome services · North East England · Our own property
A loft conversion lead site we built, tracked and ran the media on ourselves, so the cost of a lead is our number rather than a claim.
100 GBPMedia per household inquiry
Read the case60 of 60
Common questions
Rarely, and never without telling you why first. We begin with an audit and keep what is working. On the aesthetics studio's accounts the right call was a full rebuild from Performance Max to treatment and city Search, and bookings rose by half. On other accounts the fix is smaller, often just repairing what is counted as a conversion so the bidding has honest data to work with. We show you the plan and the reasoning before we change anything, so you are never surprised by what happened to your account.
No, and we are happy to show you the tooling on a call. It is an in house layer that runs weekly health checks, watches budget pacing, and builds a triage queue of search terms and anomalies for our operators to act on. It does not make the bids or the strategy. A senior person does that. We use AI to do more of the reading and checking that a human would otherwise skip when busy, which means fewer things slip through between reviews.
A flat monthly management fee with no percentage of ad spend on top. That matters, because a percentage model quietly rewards an agency for spending more of your money. With a flat fee, 100% of your media budget goes to buying leads. There is no long commitment. We set the exact fee in the proposal once we have seen the number of accounts, markets, and landing pages involved. You also get a plain English teardown of your current account as part of that proposal, whether or not you hire us.
Ask your current agency one question. Do they feed your outcome data, the customers won and what they are worth, back into Google so bidding optimizes toward business rather than clicks? If the answer is no, they are optimizing for clicks or soft conversions, and that is the gap. We build the account around the outcome, we track calls and chats with the same weight as forms, and we report cost per lead and cost per signed case or booked job rather than cost per click. That single difference is usually the reason the same budget starts producing more work.
Measurement fixes often show useful signal within the first few weeks, because we are correcting what the account can see. Structural results build over the first two to three months as the rebuilt Search and clean conversion data give the bidding something honest to learn from. The aesthetics studio turnaround played out over roughly six months, and the strongest booking quarter came in the second half of that. We would rather set an honest timeline than promise a number in ten days that no serious operator can guarantee.
Yes, when they fit the business. Local Services Ads sit above the normal results, charge per lead, and are often the cheapest inquiry channel for the businesses that qualify. Their volume is capped and you cannot steer the message, so Search takes over where they run out, on the services and areas you want more of. We handle eligibility and verification and track their leads like any other. Call assets put a call button on your ads for searches where the person wants to talk now, and every call they bring is tracked with its source and outcome.
Yes. Your Google Ads account, your conversion tracking, your landing pages, and your data stay yours. We work inside your account rather than hiding your campaigns inside an agency owned shell, and if we ever part ways you keep everything we built. We think that is the only honest way to run an account, and it also keeps us accountable, because we cannot hold your history hostage to keep you.
No obligation. If the fix is three changes you can make yourself, we will tell you that too.
Loading the calendar
30 minutes on Google Meet with the specialist who would run your account.
Book a free 30 minute call
For lead generation and ecommerce businesses that want more customers from their ad budget.
Pick a time
30 minutes on Google Meet
You are booked
