Medspa and aesthetics
Injectables, laser, skin, and brows
High value treatments, image heavy demand, and strict ad policy. This is the vertical the aesthetics results come from.
Medspa marketingClinics and medical
Clinic accounts run on their own playbook, so we wrote one
Medspas, dental clinics, and aesthetic practices sit inside Totem with their own approach to treatment level campaigns, healthcare ad policy, and tracking down to the booked appointment. The results below are why it exists.
An aesthetics studio across the UAE and Saudi Arabia, and a dental clinic in Dubai.
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+51%
Booked appointments
H1 2026 year on year, aesthetics studio
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27.7 AED
Cost per booking
Down from 32.1 over the same six months
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6.8x
ROAS on online bookings
60 days, Abu Dhabi
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~213 AED
Cost per acquisition
TMJ campaign, DentalDate, Dubai
Why clinics are different
Three things a general paid search account gets wrong here
Every account we run in this vertical is built around the same three problems.
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Booking happens off the website
In the Gulf, WhatsApp is the booking engine, and a form fill conversion sees almost none of it. We track the click to chat, and where the clinic can share its backend we tie the inquiry to the appointment that was actually kept, so bidding learns which searches produce patients.
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Healthcare ad policy bites
Outcome claims, before and after imagery, and market specific licensing rules all sit between your best treatment and a running ad. We write copy and build pages that stay inside policy, and structure accounts so one disapproval cannot take a whole campaign offline in a busy month.
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Treatments are not worth the same
An implant case and a cleaning arrive from very different searches and pay very differently. We split campaigns by treatment so the bid follows the value, keep price shoppers out with negatives, and feed treatment value back where the clinic can share it.
A patient deciding on a treatment does not behave like a homeowner with a burst pipe. The decision takes longer, the ad policy is stricter, and the booking happens over WhatsApp, a booking system, or a nervous phone call. Clinic accounts deserve people who have run nothing else all week, so that is how we staff them.
Measurement
From a treatment search to a booked appointment, tracked end to end
A clinic account can look busy and still be losing money, because the number that matters sits two steps past the click and most setups never reach it. Here is the chain we wire into every clinic account.
- Searchtreatment and city
- Ad + landing pageone page per treatment
- InquiryWhatsApp · call · form
- Booked appointmentbooking system
- Treatment valuefed back to bidding
When all five steps connect, Google bids toward the searches that end in a booked treatment. When the WhatsApp inquiry goes untracked, the account is optimizing blind.
Aesthetics case
From 6,972 to 10,502 bookings in six months
A brow and semi permanent makeup studio across the UAE and Saudi Arabia, anonymized at its request.
We inherited two Performance Max heavy accounts buying cheap, loosely matched clicks and rebuilt them into Search organized by treatment and by city, with conversion tracking wired to both WhatsApp and the online booking system. Confirmed bookings rose 51% in six months, from 6,972 to 10,502, and inquiries rose 66%, from 9,795 to 16,264, while the cost per booking fell from 32.1 to 27.7 AED. In the most recent 60 days, online bookings returned 6.0x on spend in Dubai, 6.8x in Abu Dhabi, and 3.8x in Saudi Arabia. Up to 76% of WhatsApp inquiries for core treatments became booked appointments (client's own backend, Jun-Jul 2026), and that signal is what let bidding chase appointments instead of clicks.
Read the full caseH1 2025 vs H1 2026
+51%Confirmed bookings
Up to 76% of WhatsApp inquiries for the strongest treatments converted to a booked appointment
Read the caseDental craft
Treatment pages, tracked to the consultation
For DentalDate, a TMJ and orthodontics clinic in Dubai, we built two dedicated landing sites, one for TMJ with a symptom check quiz variant and one for orthodontics with individual pages for Invisalign, metal braces, and kids' braces. Video engagement, WhatsApp, and phone clicks all fed Google Ads conversions, with session replay and heatmaps underneath.
The TMJ campaign produced consultations at around 213 AED while the blended cost per acquisition improved from 386 to 267 AED week over week. It shows the level of craft a clinic account gets here.
See the dental buildFeedback
Rated five stars by clients
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Waseem and his team were instrumental in building our business online, assisting us with a new website, Google Ads, and implementing an efficient CRM system. Their work significantly increased our customer base, to the point where we had to upgrade our booking system and even raise our prices. Their professionalism and expertise made the entire process seamless and successful. Highly recommended!
Simi RajaOwner & CEO, Just Beauty -
+200%Lead pipeline
Working with Waseem and his team has been a game changer for us. They have helped grow our lead pipeline by over 200%. He also set up advanced tracking, making it easier for us to see what works from Google Ads. Additionally, he implemented a smart CRM solution that has saved us a lot of time and money. If you are looking for someone reliable and skilled who truly cares about your success, you will not be disappointed!
Jakob BjørnFounder & CEO, Nemovo -
Through our collaboration on Google Ads, Waseem has been a great sparring partner for our content and landing pages. It is always nice to have feedback from someone who is truly engaged in our content and goals. I can definitely recommend having Waseem on board when the whole marketing team starts getting creative!
Anne PapeHead of Marketing Nordic, Billwerk
Go deeper
Pick the page that matches your practice
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Dental
Implants, Invisalign, and TMJ
High consideration cases that a homepage never converts. A page per treatment, tracked to the booked consultation.
Dental marketing -
Benchmarks
What clinic accounts actually cost
Cost per inquiry, cost per booking, and the inquiry to booking rates behind them, taken from accounts we run rather than from a survey.
Clinic benchmarks
Send us your clinic account. We will show you where the bookings are leaking.
A three day teardown, no obligation, and an honest read on your booking tracking.
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30 minutes on Google Meet with the specialist who would run your account.