HVAC · Austin, TX
Within about three months, we had more leads coming in than I got in a whole year with the other guys. I can text the guy running my ads directly, and he is quick to respond.
The growth agency that runs on AI and senior specialists.
We specialize in lead generation and ecommerce for established businesses, with a team of senior marketers and an AI first mindset.
A few of the brands our team has grown, in 7 countries
Roofing · Phoenix, AZ
We have stayed booked out two weeks in advance, pretty consistently. I am spending way less than I was before, and we are getting way more qualified leads.
Property maintenance · Manchester, UK
Within about six weeks my cost per lead had dropped to half. They explained everything in plain English, so I could see exactly where my money was going.
The stack we run
01
Google Ads
Google Ads is the number one channel for demand capture. Using best in class strategies, we make sure you capture high intent demand.
02
ChatGPT Ads
OpenAI opened self serve ChatGPT Ads this year. We have been running successful lead generation campaigns in niches such as law, travel and car rentals, with incredible results.
03
Landing Pages That Convert
A page per service or practice area with real credentials, proof, and a contact flow suited to how your customers actually get in touch. Built and tracked as part of the campaign.
04
Tracking to the Signed Case
Calls, WhatsApp, forms, and checkout revenue wired into the account, so bidding optimizes toward the inquiries that become signed cases, booked jobs, and orders that ship.
05
Local Services Ads
Google Screened for law firms and Google Guaranteed for the trades sit above every search result and often carry the lowest cost per inquiry. We handle verification and the review flow.
06
Meta
Demand creation. People compare for weeks before committing to an expensive job. We bring them back with retargeting.
ChatGPT Ads
Early mover campaigns with published numbers
Let's talk
Let's look at your marketing together.
If the fix is something you can do yourself, we will say so on the call.
01
Before the call we look at your ads, your tracking and your landing pages.
02
On the call we show you where the budget leaks and what we would change first.
03
If we are a fit, you get a proposal with a flat monthly fee within three business days.
Industries
A playbook for each industry
We specialize in lead generation and ecommerce. These are the industries we know best, and they share the same economics: a click costs real money, and the work it wins is worth many multiples of it.
Law firms
Injury, family, and defense
Legal clicks are the most expensive in paid search, which leaves no room for waste. We separate the signed case searches from the browsers, track calls through to the retainer, and run ChatGPT Ads while legal clicks there are still cheap.
Law firm marketing
Home services
HVAC, roofing, plumbing, care
Seasonal demand, emergency intent, and phones that have to ring today. We build by service and by city, wire call tracking to the booked job, and pace budgets to the season rather than to a flat monthly line.
Home services marketing
Ecommerce
Shopping, feeds, and real ROAS
We bid to revenue rather than conversion count, keep brand out of the numbers that flatter a blended ROAS, and reconcile what Google reports against what the backend actually banked.
Ecommerce marketing
Clinics and medical
Medspa, dental, aesthetics
High value treatments, strict ad policy, and booking level tracking, with a 51% lift in booked appointments behind it. This is where our medspa and dental work sits.
Clinics and medicalFeedback
Rated five stars by clients
+200%Lead pipeline
Working with Waseem and his team has been a game changer for us. They have helped grow our lead pipeline by over 200%. He also set up advanced tracking, making it easier for us to see what works from Google Ads. Additionally, he implemented a smart CRM solution that has saved us a lot of time and money. If you are looking for someone reliable and skilled who truly cares about your success, you will not be disappointed!
Jakob BjørnFounder & CEO, Nemovo2xSales
When Waseem joined our project, there was a sudden shift in our marketing, and our sales doubled in a short time. We experienced his personal commitment and professional passion for working with Google Ads, and we received truly excellent guidance. I can 100% recommend Waseem to others who are seeking an engaged and skilled Google Ads specialist.
Linda HasselbalchCEO, NorliiWaseem and his team were instrumental in building our business online, assisting us with a new website, Google Ads, and implementing an efficient CRM system. Their work significantly increased our customer base, to the point where we had to upgrade our booking system and even raise our prices. Their professionalism and expertise made the entire process seamless and successful. Highly recommended!
Simi RajaOwner & CEO, Just BeautyWaseem has been extremely competent and proactive during the time we worked together. The focus was on relaunching a new website and migrating from one platform to another, where new tracking and GA, GTM and cookie setup became a bit of a headache. However, Waseem was great at taking charge, thinking constructively and creatively, and ensured that we worked in small sprints until a solution was found.
Christine DissingHead of Digital, Carpe Diem BedsI can highly recommend Waseem as a Google Ads specialist. Throughout our collaboration, he has provided monthly follow ups and brought creative ideas that have elevated our campaigns. We have had a pleasant dialogue where he quickly understood our company's needs and goals, and the agreed ROAS was consistently maintained.
Jacob EngelbredtCEO, Jaco Shoes & Gabor ShopThrough our collaboration on Google Ads, Waseem has been a great sparring partner for our content and landing pages. It is always nice to have feedback from someone who is truly engaged in our content and goals. I can definitely recommend having Waseem on board when the whole marketing team starts getting creative!
Anne PapeHead of Marketing Nordic, BillwerkReal accounts, real owners, and the one number that moved in each of them.
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Law firm · New York · ChatGPT Ads
The first ChatGPT Ads account we can put numbers on
A paired test of ChatGPT Ads against Google Ads on the same firm. Published openly as proof of the channel, from a law firm account.
-61%Cost per lead
Read the caseNew York law firm, June 1 to July 31, 2026 -
Luxury car rental · Dubai · Our own property
ChatGPT sent every inquiry this site has taken
A supercar rental site we built from a bare domain, then instrumented end to end. Every inquiry it has taken arrived from ChatGPT.
5 of 5Inquiries from ChatGPT
Read the caseChatGPT share of weekly sessions, up from 2.7% -
Home services · North East England · Our own property
A loft conversion inquiry for about 100 GBP
A loft conversion lead site we built, tracked and ran the media on ourselves, so the cost of a lead is our number rather than a claim.
100 GBPMedia per household inquiry
Read the case60 of 60
Published pages appearing in Google -
Medspa & aesthetics · UAE + KSA
From 6,972 to 10,502 bookings in six months
Two Performance Max accounts rebuilt into treatment and city Search, with WhatsApp and booking tracking wired in. The strongest booking quarter in the studio's history followed.
+51%Booked appointments
Read the caseConfirmed bookings -
DentalDate · TMJ & orthodontics · Dubai
A treatment specific, fully tracked dental build
Two tracked landing sites and per treatment campaigns for DentalDate's high consideration consultations, with the cost of a booking falling week over week.
-31%Cost per acquisition
Read the case386 to 267 AED
Cost per acquisition, WoW
Trusted by 100+ clients
Our approach
A growth partner who challenges you
Totem is your dedicated growth partner, whether you own the business or run marketing. We build results that scale.
- Senior specialists only.
Everyone on your account has at least five years of experience.
- No freelancers.
Your account is run by our own team.
- Straight talk.
We are honest with you, we challenge you, and we are not yes men.
- No hacks or tricks.
We do nothing that puts your account at risk.
- Profit over metrics.
We measure our work in profit and not in fancy marketing metrics.
FAQ
Common questions
01Do I have to sign a long term contract?
No. You pay a flat monthly fee with no long commitment.
02What is the ad budget?
You pay your ad budget directly to Google, in your own account.
We work with businesses spending 3,000 USD a month or more.
03Does this work for my industry?
We specialize in lead generation and ecommerce: businesses that win customers through calls, forms and bookings, and brands that sell online. Law firms, home services, clinics and online stores are typical examples.
If we are not the right fit, we will tell you before you spend anything.
04How fast will I get leads?
Campaigns can go live within a week, and the first inquiries usually follow in the first weeks.
Steady, profitable volume takes two to three months of tuning.
05Do you build the landing pages too?
Yes. We build a page per service or practice area and track it as part of the campaign.
06Which markets do you cover?
The US, the Gulf and the Nordics, from offices in Copenhagen and Dubai.
Let's look at your marketing together.
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30 minutes on Google Meet with the specialist who would run your account.