Notes
Field notes on clinic Google Ads
These notes come out of our clinics work, where the measurement problems show up first and hardest. Notes from the other industries we run follow. Practical, specific, and written by the people who do the work rather than a content team.
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FeaturedWhy your medspa's cost per lead is lying to you
Totem A cheap cost per lead can hide an expensive cost per booking. Here is the booked rate math that shows what your ads really cost. -
TrackingWhatsApp is your real booking engine, so track it properly
Totem In the Gulf most patients book on WhatsApp, and most accounts cannot see it. A practical walkthrough for tracking click to chat in Google Ads. -
Ad PolicyGoogle Ads healthcare policy for clinics: what you can and cannot say
Totem Before and after images, treatment claims, and certification. A plain guide to keeping an aesthetic or dental account live.
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Send us your account. We will send back a teardown within three business days.
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“Within about three months, we had more leads coming in than I got in a whole year with the other guys.”
“I am spending way less than I was before, and we are getting way more qualified leads.”
“Within about six weeks my cost per lead had dropped to half.”
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