Case Studies
  • Ecommerce
  • Denmark
  • Tracking, feed, Google Ads

Bolou grew revenue 77% while spending 32% less

Bolou is a Danish jewelry brand. We set up the account from the ground up, with server side tracking and an optimized product feed. Revenue grew 77% on 32% less ad spend.

+77%Revenue

A woman wearing Bolou jewelry stands with her arms crossed in a bright room.

+77%

Revenue

-32%

Ad cost

+165%

ROAS

What we changed

A full setup, measured properly

  1. The setup. The account built from the ground up.

  2. The tracking. Server side tracking, so every sale reached Google Ads.

  3. The feed. The product feed optimized, since Shopping builds every ad from it.

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What does each sale actually earn you?

Most stores only see ROAS in the ad account. We set up the tracking so you see what the ads add to the bottom line.

“When Waseem joined our project, there was a sudden shift in our marketing, and our sales doubled in a short time.”

Linda HasselbalchCEO, Norlii

“We have had a pleasant dialogue where he quickly understood our company's needs and goals, and the agreed ROAS was consistently maintained.”

Jacob EngelbredtCEO, Jaco Shoes & Gabor Shop

“Waseem was great at taking charge, thinking constructively and creatively, and ensured that we worked in small sprints until a solution was found.”

Christine DissingHead of Digital, Carpe Diem Beds